Special Projects at Myschoolpage.com
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MySchoolPage - Manager - Performance Marketing (4-6 yrs)
Job location: J.P Nagar Bangalore
Industry: Ed-Tech
- We are looking for a talented campaign manager with expertise on various demand acquisition channels.
- S/he will demonstrate exceptional analytical skills and a fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels. We are looking for someone who will help us in driving the maximum number of conversions at the lowest acquisition cost possible to ensure maximum ROI.
Roles and Responsibilities:
- Help develop the overall plan for digital marketing initiatives and work closely with the team to deliver the monthly, quarterly and yearly plans for customer acquisition
- Lead multiple digital marketing experiment and initiatives across channels, with aggressive timelines and successfully execute on time and on budget
- Analyze to identify areas of opportunity and utilize conversion rate optimization tactics (i.e. A/B, split-testing etc) to squeeze as much ROI as humanly possible out of each dollar spent.
- Ensure optimal use of funds by constantly working on improving and experimenting with creatives, targeting, product etc.
- Measure ROI's and funnel conversion at a campaign level and track improvements
- Regular experimentation to identify new channels of sustainable user acquisition
- Do customer research, promote relevant messaging in ads to improve customer growth
- Use social media management tools for effortless campaign execution and tracking tools for accurate measurement of key metrics
- Ideate & create engaging, well-researched content for social channels to get everybody talking!
- Drive organic roadmap to build a healthy mix of paid and organic acquisition
- Work on funnel optimization (through landing page optimization and working with the Sales team) to improve relevance and improve conversion rates
Minimum Relevant Experience : 4 years of managing and running campaigns on Facebook, Google Adwords, LinkedIn, Youtube, Doubleclick and other online channels
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
