Manager Talent Acquisition at MyOperator
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MyOperator - Paid Marketing Expert (4-7 yrs)
Paid Marketing Expert - 8-10LPA - Remote Job
Job Description
We are hiring paid marketing specialists for our marketing team. As a Paid Media Specialist, you will get to do more than just manage online advertisements. You will be responsible for ensuring paid media projects are successfully planned and executed while contributing to the growth of the company via paid media strategies for all paid platforms not limited to Adwords, Facebook, Linked In, quora, taboola.
Key Responsibility Area :
- Develop, execute, and optimize cutting-edge digital campaigns from conception to launch.
- Provide ongoing actionable insights into campaign performance to relevant stakeholders
- Define, measure, and evaluate relevant paid media KPIs as per the goal of the organization.
- Build out media buys for various ad platforms and oversee the day-to-day execution of paid platforms
- Research and build new paid channel/pubisher plans/ partnerships to deliver business goals
- Optimise campaigns to improve CPC, CPL and CPA
- Oversee and manage overall paid media budget
- Conduct in-depth keyword and website research, ad grouping and audience targeting
- Report on CPL, CPA, ROI and ROAS on a weekly, monthly and quarterly basis. Track and build data-driven improvements for media spending.
- Maintain knowledge of industry best practices and new technologies
Requirements :
- In-depth knowledge of the various paid marketing channels and technologies, including paid search, display ads, retargeting, social network advertising (Facebook, LinkedIn, Instagram and YouTube), and content distribution and placement networks
- Hands-on experience in handling marketing budgets and forecasting/reporting results
- Strategic thinker with great analytical skills
- Experience in planning and executing paid online campaigns for B2B products/ services
- Strong analytical and reporting skills
- Hands-on experience with Google Data Studio and Google Analytics preferred
- Agency/ SAAS start-up experience background preferred
- Graduate and over with good oral and written communication skills.
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