TA Specialist at Mylo
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Mylo - Associate - Performance Marketing (1-2 yrs)
About the role :
As a Performance Marketing Associate at Mylo, you will be a key part of our marketing team, which includes performance, influencer, and brand marketing specialists. You will take ownership of driving growth for a portfolio of 2-3 products through performance marketing strategies focused on demand generation and customer acquisition.
In this role, you will collaborate closely with a highly skilled team, including creative designers, brand managers, and data analysts who will support your efforts to develop impactful ad creatives and product messaging. This cross-functional collaboration ensures that you have the resources necessary to optimize campaigns and deliver measurable results.
This role will allow you to :
- Own the marketing funnel : From generating awareness to driving conversions and retention for the products under your portfolio.
- Create compelling ads : Leverage A/B testing and a variety of growth-hacking techniques to discover what works best for different audiences and platforms.
- Leveraging data-driven insights : Monitoring and optimizing performance across multiple channels to maximize ROI.
- Collaborating across departments : Working with creative, product, and design teams to craft visually compelling and strategically sound marketing materials.
- Testing and innovating : Implementing A/B testing and utilizing innovative growth strategies to refine campaigns and improve outcomes.
Requirements :
- 1-2 years of experience in performance marketing or digital marketing, with a proven track record of managing paid campaigns
- Proficiency in Google Ads, Facebook Ads Manager, and other relevant platforms
- Strong analytical skills with experience using tools such as Google Analytics, Excel, or other marketing data tools
- Excellent communication skills and ability to work in a fast-paced environment
- A passion for staying on top of the latest trends in digital marketing
Nice-to-Have :
- Familiarity with CRM systems and marketing automation tools
- Experience with creating reels
- Experience working in the e-commerce, parenting, or health & wellness industries
Why Join Mylo?
- Be part of a fast-growing company with a strong mission to help families
- Work with a talented and passionate team
- Opportunity for growth and career advancement
- A culture of innovation & experiment
- Uncapped leave policy
