myGate - Head/Director/Vice President - Marketing (4-6 yrs)
About myGate
myGate is revolutionizing the way security is managed at gated premises (Residential, Commercial, Office Spaces, and Educational Institutes), and by seamlessly connecting users to their security gates through our apps, we make gated premises more secure. With myGate, were building a tech-focused scalable product that will be used across geographies. Today, myGate is operational in Bangalore, Hyderabad, and New Delhi-- and were just getting started.
Founded by ISB/IIM/IIT alumni, myGate has raised funding from institutional investors and is well capitalized for massive growth plans.
About the Role
We- re looking for a passionate Director/VP of Marketing, to help bolster myGate's brand presence and attract new customers through exciting and innovative marketing campaigns. As part of the myGate team, you'll shape and deliver initiatives that build awareness, consideration, and usage of myGate service among millions of consumers in India.
The ideal candidate will have a strong ability to think strategically and analytically about business and product opportunities, and a demonstrated track record of delivering innovative consumer marketing campaigns. A keen sense of ownership, speedy execution, and scrappiness/hustle is a must.
What you will do:
- Develop, launch and track high-impact integrated campaigns across digital, offline, above the line and below the line channels
- Define and implement a framework to identify and prioritize strategies and campaigns across the country for residents and security guard marketing
- Drive marketing strategy to achieve business goals and build product awareness
- Implement the go to market strategy for new product launches (e.g. set investment, drive go to market plans, establish strategies, etc)
- Liaise with the regional teams to implement campaigns specific to a city, leverage best practices and circulate winning homegrown initiatives
What you- 'll need
- Minimum 4-6 years of relevant work experience with a proven track record of highly successful consumer product marketing leadership
- A great passion for consumer experiences, with a demonstrated ability to utilize consumer research and data to derive actionable insights and inform marketing planning
- Strong understanding of India's consumer trends and media landscape
- A strong track record in measured consumer campaigns with a mix of digital and offline experience
- Ability to project-manage and multitask at scale, working with cross-functional groups and external third parties as required
- Eye for creative quality and great attention to detail
- Great communication and interpersonal skills to work effectively across multiple teams in an ambiguous, fast-changing environment
Perks
- The rare opportunity to change the way security is managed at gated premises.
- Sharp, motivated co-workers in a fun office environment.
- The kick of being a part of the exponential growth company.
Location : Bangalore
Compensation
Matching/Better than industry standards and meaningful stakes in the company.
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