Are you the one who thinks spreading right knowledge through content can change or make life better of many individuals-

Are you the one who love to test every line of content and bring wonderful piece of information which could help target audience achieve some important goals or solve some important problems.

Content Editing

- Manage web copy email requests

- Review and edit content provided by creative writers

- Re-write the published articles as per Search engine standard.

- Ensure content compliance with editorial guidelines

- Perform quality assurance checks on published content

- Work with other team like SEO, Product marketing.

- Maintain the Key performance indicators.

- Clear understanding of how Brand tone should be communicated and monitoring every piece of content that gets published through different marketing channels

Content Strategy

- Define and guide a content strategy

- Develop, maintain, and enforce web writing style guidelines

- Define the content workflow for projects

- Assign and track new content development (content matrix)

- Consistently review content, identifying sections that need a greater depth of material; Develop and enforce content creation, maintenance, and archiving policies

- Work closely with information architects/designers to create an information architecture that enhances customer experience and best showcases content.

- Assess, catalog, and organize content (content inventory); Develops and maintains the content inventory to document page-level information including URLs, keywords, page titles, copy notes, etc.

- Analyzes site usage statistics to maximize information delivery and enhance usability of content

Content Marketing

- Determine strategy, content plan, and success metrics. Ensure a steady stream of high-quality content and continually increase views and conversions

- Implement content marketing editorial calendar for content marketing initiatives

- Leverage various forms of marketing collateral such as white papers, datasheets, case studies, and more to drive integrated content marketing campaigns

- Map out a content marketing strategy that supports and extends marketing initiatives, both short- and long-term

- Propose creation of new content, or re-purposing of existing content, that tie to content marketing initiatives

- Work with owners of particular content to revise and measure particular content and marketing goals

- Identify relevant issues and/or events in the industry and makes recommendations for creating and promoting relevant content in a timely fashion.

- Augment social media presence by pushing out stories that are topical, well-structured, proof-read and press-ready.

- Should be able to understand the target customer's persona, needs and problems etc.

Skills and Experience Requirement

- Experience: 6 month to 1 years of writing

- Resourceful, Entrepreneurial, Fun, Committed

- Willing to work for a startup.

- Excellent written and verbal communication skills with the ability to produce clear, precise and engaging copies.

- Grammar Nazi. Proofreading skills coupled with analytical bend of mind.

- Thorough understanding of web accessibility, usability and acquaintance with good practices in web content development.

- Understanding of online user behavior.

- Work on tight deadline.

- Social media presence a plus.

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