Digital Marketing Manager

JOB DESCRIPTION :

- Devise and optimize digital marketing campaigns across Website /Online initiatives, SEO/SEM, all forms of communications such as emails, blogging, and display advertising campaigns

- Develop and execute innovative campaigns to deliver on critical business objectives - user acquisition, revenue generation, user retention and brand awareness

- Work with cross-functional teams on creative development and execution of campaigns.

- Stay well-informed of the industry trends and best practices in Digital Marketing

- Understand user, segment, and sentiment by leveraging the analytical tools at hand to propose effective solutions at optimal cost

- Analyze various performance metrics for budgeting, performance improvement and generating actionable business insights

- Manage day to day communication with third-party ad networks and key partners

- Work with various teams to resolve issues, document challenges, create future pipeline and encourage collaborative brainstorming sessions

- Generating buzz and interest through participation in conversations and discussions in Digital space.

- Creation & timely evaluation of Digital Marketing strategies to get the best results.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Generating high quality leads through digital media (unpaid & paid both).

ESSENTIAL REQUIREMENTS FOR THE POSITION :

- Engineering degree from a top-tier college

- MBA from a reputed B-School is a plus

- 2-4 years of work experience

- Prior digital marketing experience across SEO, SEM, Social, managing ad agencies/publisher/advertiser networks

- Ability to work in a cross-functional environment to drive required results

- Comfortable in a fast-paced, entrepreneurial, start-up environment with little supervision

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.