About MDA :

- MDA is a digital agency based in Pune, India. In order to help businesses engage and inspire their audiences, we specialize in developing digital marketing solutions for web and mobile. Our agency has a strong portfolio of several high-profile brands globally. We are a team of skilled and friendly people, very passionate about our work and committed to constantly delivering a top-quality service for which we are valued by our clients.

About the Role :

- We are seeking a talented Junior Social Media Marketing Executive to oversee social channel monitoring, communication, and community management.

Responsibilities :

1. Competitor Research & Analysis

2. Creation of Monthly & Quarterly content plans with guidance from the Project Manager.

3. Implement a social media strategy to reach more people.

4. Post or Schedule content on different social media platforms

5. Brand, Industry, and Location specific hashtag research, and implementation

6. Creation of trending stories and reels using Canva

7. Stay up to date with upcoming events, topical posts, and color trends

8. Write/Rewrite/QC captions and hashtags that are tailored to each platform

9. Stay up-to-date with Social Media updates and trends.

10. Maintain tracking systems regularly to determine areas for social media campaign improvement and to gather visitor data

11. Boost reach and engagement on platforms

12. Real-time tracking and responding to customers' queries and complaints

13. Share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.

Requirements and Skills :

1. Quick learner and familiar with how different social media platforms work.

2. Open to upskilling every day.

3. Savvy about creating Instagram reels and stories.

4. Good organizational and time management skills.

5. Ability to work independently and as part of a team.

6. Staying up to date with latest video effects, video editing apps.

7. A keen interest in social media and its role in marketing and branding.

8. Knowledge of social media marketing tools such as Buffer and Hootsuite.

Qualifications :

1. Bachelor's degree in Marketing or a related field.

2. Strong creative and analytical skills.

3. Excellent communication and interpersonal skills.

4. Good command of written and spoken English.

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