Muvi Entertainment - Search Marketing Specialist (2-6 yrs)
We are looking for a Performance Marketing Specialist to join our Marketing team in Bhubaneswar. He/She will be responsible for running ad campaigns across Search, Social Media, and various Ad Networks.
Responsibilities :
- Conceptualize, create and optimize high value paid campaigns on Search, Display, Youtube, Social Media and other platforms
- Build remarketing and lookalike audience
- Optimise ad campaigns while scaling up without impacting the lead quality
- Maintain low CPL and high SQL to MQL ratio
- Analyse data and find insights to improve campaigns
- Regular interaction & insights sharing with Sales team to understand the lead quality and optimise campaigns accordingly
- Plan new initiatives & experiments to explore future growth opportunities.
- Build processes to streamline Optimization, Campaign Management and Analytics activities
- Design and execute a channel growth plan to increase quality leads aggressively
- Proactively share and learn best practices that are relevant to the business.
- Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving scale or effectiveness
Requirements :
- Minimum 2 years of experience in running ad campaigns for B2B company
- Experienced in running Search, Display, Youtube, and Social Media ads
- Well versed with Google Analytics and Tag Manager
- Strong organizational skills and ability to execute multiple tasks.
- Ability to think creatively and strategically to identify and resolve issues.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
