Job Description :

Regional Marketing Activity :

- Responsible for % increase in business through ATM & BTL marketing activities planned & executed for the branches of various categories in the region- NCA

- Cost per lead : (Total expenditure on marketing/ Number of new customer leads sourced through marketing activities) maintained throughout the year.

- Innovative marketing Ideas initiated as per regions/local requirement

Branch Visibility Management :

- Develop benchmark and monitor for In- Branch Visiblity and remove all Old communications which is not relevant at the branch : Product display, In-Branch Branding, Standee, Arch , Banners and Glow signs up keeping liaising through Admin

New Branch Support :

- Prepare on-ground marketing calendar for the Branch to create awerness and increase in Walk-ins, % of New loans from new customers (at the branch) through marketing initiatives.

- Evaluate and recommend branch visiblity through Pathfinder, Wall Painting, local branch level activity etc.

Weak Branch Support :

- Identify the branch based on the date of launch against the Business growth in terms loan dispersed i.e. Above 2 years branch 8 Cr of business to happen.

- Create Visiblity and awareness for the branch through Marketing initiatives.

B2C Management :

- Prepare on-ground event calendar for the Region

- Evaluate and recommend productive , Van Marketing, Melas, Consumer promotion etc.

- Responsible for driving promotion activities in branch catchment areas.

- Business Index: (Total new customer business through marketing activities/Total expenditure on marketing)

- MIS Management

- Monitor and report Daily activity

- Analyze and report effectiveness of POSM usage in Branch & Van Marketing and Consumer promotion activities.

- Productivity and cost effective analysis

- Branch Visit Report

Desired Profile :

- Requisite Qualification

Essential : Any Graduate

Salary : 3 to 5LPA + Variables'

Preferred : Qualification in Management (Marketing)

Essential : 3-to 5+ years of relevant experience or field as Marketing as ATL & BTL IN Banking, FMCG, Telecom.

Preferred : Localities preferred.

Special Skills Required : Branch Visibility/Support understanding POSM Know-how - Excel & Power Point- Basic Knowledge of Computer

Call to HR :

7670842320

Madhusudhan - HR

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