Head HR at Shrimuktai Mart Pvt. Ltd.
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Muktai Textiles - Manager - Marketing (5-7 yrs)
Job Title : Marketing Manager - Apparel Retail
Location : Baramati, Pune - 314102
Job Type : Full-time
Salary : Competitive (No bar for the right candidate)
Job Overview :
We are seeking an experienced Marketing Manager to lead our marketing efforts in the apparel retail sector. The ideal candidate will have a proven record of accomplishment of developing and implementing successful marketing strategies that drive brand awareness and sales growth. You will work closely with cross-functional teams to create compelling campaigns that resonate with our target audience.
Key Responsibilities :
- Develop and execute comprehensive marketing plans to promote our apparel brand and drive traffic to our stores and online platforms.
- Conduct market research to identify consumer trends and insights, competitive landscape, and opportunities for growth.
- Oversee the creation of engaging content for various channels, including social media, email marketing, and in-store promotions.
- Collaborate with the sales team to align marketing strategies with sales objectives and enhance the customer experience.
- Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
- Analyse campaign performance metrics and adjust strategies as needed to achieve targets.
- Foster relationships with key partners, influencers, and media outlets to enhance brand visibility.
- Lead and mentor a team of marketing professionals, providing guidance and support to achieve departmental goals.
Qualifications :
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5 year of experience in marketing within the apparel retail industry.
- Proven experience in developing and executing successful marketing campaigns.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills.
- Proficiency in digital marketing tools and platforms, including social media and email marketing software.
- Creative thinker with a passion for fashion and retail.
Benefits :
- Competitive salary
- Provident Fund
