Job Description: Senior English Copy Writer

Location: Ahmedabad

Job type: Full time

The Senior Writer works independently on standardized/recurring assignments and under the direct supervision of more senior team members on complex projects, analyses, and tasks. Writes original content by conducting necessary research and ensuring content aligns with the business goals and communicates the desired message. Executes core content that may be leveraged through print and digital channels.

Must: Proficiency in English writing and brief understanding

Expectations:

- Requires at least 6 years of writing experience in a creative, corporate environment.

- You should be able to write for both, long and short formats; print, web and social media.

- You must have the desire and ability to actually write i.e. be able to write compelling and grammatically clean long-form copy as well as effective headlines, tag lines, and calls to action.

- You should have excellent interpersonal and communication skills.

- You should be a highly self-motivated individual.

- Have an interest in commerce, popular culture, and new advertising trends and techniques.

- Be highly creative and imaginative, and curious about clients' products or services

- Understand the different language styles that appeal to various target markets

- Should have leadership quality and can managed the team.

- Be able to see other people's points of view and take on board feedback

- Possess good leadership, people and project management skills.

- Demonstrates the ability to work in a team environment; initiative to work and learn independently and proactively contribute to department goals; and ability to lead others while maintaining effective business relationships with associates throughout the organization.

- Demonstrates strong detail orientation, process orientation, organizational, and multi-tasking skills; ability to effectively manage an unpredictable workload and meet established deadlines

- Demonstrates an in-depth knowledge of multiple content channels

Responsibilities:

- You will work with a team of smart individuals creating interactive digital solutions for our clients.

- You will contribute original material to the official blog and various social media channels on a regular basis.

- You will work with the team to develop ad campaigns and concepts of outstanding quality for interactive/web, print, broadcast, direct mail, out-of-home and other forms of promotion for clients.

- Research clients- products / services / image to ensure ability to write accurate, on-target copy / concepts for assigned projects.

- Copywriters will be responsible for generating the words, slogans and audio scripts that accompany advertising visuals

- Discussing the client's core message and target audience

- Brainstorming visual and copy ideas with other members of the creative team

- Modifying copy until the client is satisfied

- Overseeing the production phase.

- The copywriter is accountable for checking all the content being advertised is truthful and complies with codes of advertising practice

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