Talent Acquisition at Mother Dairy
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Mother Dairy - Executive - Trade Marketing (3-6 yrs)
MAIN RESPONSIBILITIES :
- Designing Trade Marketing BTL activities in accordance with the Market Analysis
- Marketing activation and execution of Activities developed for achieving ROI as per the Business objectives.
- Execution of BTL activities developed for Brand Promotion and Customer Loyalty.
- To analyse unit wise MIS (Distributor, Retailer, MS etc) for understanding trend, history and intervention to improve throughput.
- Recording and Analyzing the Post-activity Data reflecting the Outcome of the Activity.
- Market Share Analysis/Data Analysis for promotion activities executed at the Market.
Developing new strategies to :
Implement HD (Home Delivery) System
Improvise to extract maximum out of KAMDHENU.
- New Idea generation, development, planning and execution with the help of Reporting Officer to achieve the objective.
- Handling all BTL marketing activities with ownership and responsibility such as- road shows, dealers meet etc.
- To Develop and execute merchandising of outlets in his territory.
- To Develop and execute trade marketing plans
- Media planning and budgeting for Trade promotions.
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