HR - Executive at Mosaic Wellness
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Mosaic Wellness - Manager - Growth Marketing (1-6 yrs)
About us :
- Mosaic Wellness is building digital first, health coaches for elective health concerns working toward one mission: To help Indians lead more fulfilling lives surrounded by wellness and grace.
- Elective health has been a large latent gap in India with the knowledge & support for issues which warrants a consumer first approach in building digitally native full stack health coaches to provide integrated care (products & services) and engagement (content & community to build healthy habits).
- Started in May 2020, Man Matters is now the largest Men's health platform, serving more than 1M Men every year across therapeutic areas of Hair Loss and Nutrition. Started in May 2021, Be Bodywise is the largest integrated Women's Health platform serving more than 1M women a year in the areas of PCOS, Hair & Skin Health. Started in May 2022, Little Joys helps parents to reduce the anxiety around physical and mental development of their kids.
Responsibilities :
- Manage and deliver on the key acquisition metrics on Google Ads
- Expand scale and drive efficiency across the marketing funnel through campaign optimizations
- Drive growth and app engagement through UAC
- Drive the re-marketing strategy through Display, YouTube, and Discovery campaigns
- Expand Brand Reach with YT VAC and Awareness campaigns
- Implement and standardize detailed reporting on campaign performance
- Collaborate with Brand and Category team to plan the marketing spends, and experiment with multiple narratives
Skills :
- 2 - 5 years of experience managing Performance Marketing campaigns
- Knowledge of the nuances of UAC, Search, Discovery, Shopping, Performance Max, and Display campaigns
- Detail-oriented, with the ability to generate and deep-dive into analytical, actionable insights
- A balance of analytical and creative thinking
- Past experience with D2C brands in a performance marketing role
- Experience with Mix Panel, or similar platforms
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