Senior Paid Search Specialist

Location: Bangalore, India

Type: Full-time

About the Role

At Viral Internet Brands, we are redefining performance marketing for e-commerce brands owned by our French parent company. As a Senior Paid Search Specialist, you will be at the forefront of crafting and executing data-driven advertising strategies, ensuring maximum ROI and sustainable growth across Google Ads and Bing Ads platforms.

This is a senior-level role requiring extensive hands-on experience, strategic thinking, and a results-oriented mindset. You'll collaborate with cross-functional teams to refine every aspect of the paid search funnel, leveraging advanced tools and analytics to deliver exceptional outcomes.

Key Responsibilities

1. Campaign Design & Execution:

- Architect and manage high-budget PPC campaigns on Google Ads and Bing Ads to achieve ambitious performance goals (ROAS, CPA, CAC).

- Implement precise audience segmentation and targeting to enhance relevance and conversion rates.

2. Data-Driven Optimization:

- Utilize tools like Google Analytics, Google Ads Editor, Data Studio, and Tableau to monitor performance metrics and identify optimization opportunities.

- Adjust bidding strategies using automated rules, scripts, and AI-based tools like Optmyzr or SA360.

- Conduct multi-channel attribution analysis to allocate budgets effectively and uncover untapped growth opportunities.

3. Advanced Testing & Experimentation:

- Run A/B and multivariate tests on ad copy, landing pages, and audience targeting to identify high-performing elements.

- Experiment with Smart Bidding strategies (e.g., Target ROAS, Maximize Conversions) and manual adjustments for maximum efficiency.

4. Collaboration & Strategy Alignment:

- Work closely with the analytics team to define KPIs and actionable insights for campaign performance.

- Align with content and creative teams to develop compelling ad assets that resonate with the target audience.

- Maintain seamless communication with our headquarters in France to align campaigns with overall brand objectives.

5. Reporting & Insights:

- Build and present in-depth performance dashboards using Google Data Studio or Power BI.

- Deliver actionable insights and strategic recommendations to stakeholders, focusing on continuous improvement and scalability.

Qualifications & Skills

- Experience:

- Minimum 4 years of hands-on experience managing high-budget PPC campaigns, ideally for e-commerce or DTC brands.

- Proven track record of scaling campaigns while optimizing ROI metrics like ROAS and CPA.

- Technical Expertise:

- Advanced proficiency in Google Ads, Bing Ads, Google Analytics, and reporting tools like Google Data Studio, Tableau, or Power BI.

- Experience with campaign automation and tools such as Optmyzr, Search Ads 360 (SA360), or Kenshoo (Skai).

- Strong understanding of tracking, tagging, and conversion attribution using tools like Google Tag Manager and UTM parameters.

- Analytical Mindset:

- Exceptional skills in interpreting data and translating insights into actionable strategies.

- Experience with advanced attribution models, including multi-touch and time-decay attribution.

- Creative Problem-Solving:

- Ability to craft innovative ad strategies and compelling copy that drive conversions.

- Collaboration & Communication:

- Strong communication skills to work effectively with cross-functional teams and stakeholders across geographies.

- Proactive approach to knowledge sharing and mentoring junior team members.

Compensation & Benefits

- Salary: - 5,00,000 - 8,00,000 per year (fixed) + performance-based bonuses and incentives.

- Opportunity to work on international e-commerce brands and be part of a global success story.

- Access to professional training and certifications (e.g., Google Ads certifications).

- Flexible working hours and a collaborative, innovative work culture.