Moneyjar - Digital Marketing Manager

We, a growing fintech startup building cutting edge investment platforms, seek a Digital Marketing Manager to join our team. You will lead efforts in finding new creative ways to educate and convince the Indian consumer on manging and growing their wealth. We- re looking for someone who can develop strong and innovative digital marketing strategies, using SEO, PPC, SMM and other techniques to drive traffic to company pages and generate interest in company products and services. The successful candidate should have an intimate understanding of developing, initiating, creating and overseeing a long-term digital marketing campaign as well as spearheading short-term advertising and marketing solutions.

The Company : Moneyjar (Ajax Ventures Private Limited) is an online platform that aims to make investing your savings easy and rewarding. It turns your thoughts and life goals into actionable advice, which can be seamlessly executed on MoneyJar's secure online transaction platform. Our vision is to enable universal access to sincere and well researched financial advice backed by user friendly transactional platforms and we work relentlessly to achieve that. It is our core belief that the company can only achieve that vision based on the collective efforts of our team.

The Position :

Primary Responsibilities :

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects

- Collaborate with agencies and other vendor partners, when needed

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information

Knowledge/Skills required:

- BS/MS degree in marketing or a related field preferred

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) a plus

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Up-to-date with the latest trends and best practices in online marketing and measurement

You are :

- A self-starter with strong analytical skills and data-driven thinking

- Excellent written and communication skills

- Someone who will thrive in an Agile environment and shows great attention to detail

- Open, collaborative, selfless, curious, courageous, accountable

- Have evidence of a commitment to continual learning and development

Why Should You Apply?

- Extremely competitive salary and benefits (including stock options in certain cases)

- Opportunity to work with flexible hours. We're more interested in high quality output and consistency with adhering to timelines than a regimented 9 to 5.

- Small, Nimble Team with no bureaucracy: Direct involvement and the ability to influence the company`s future direction. We are a team; everyone`s opinion is important.

- Work on Cutting Edge Stuff: Getting people to start investing online is a nascent market in India and your work will be on the cutting edge of fintech innovation

- Free Financial Advice! - Being a financial advisory company, be rest assured, you will receive unlimited top-notch one-on-one investment advice for you and your loved ones!

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