Brand Communications Manager

Company Name : Freqnc Studio Pvt Ltd

Brand : MOLEDRO

Location : Delhi

Intro :

- The label Moledro is looking for a Brand communications Manager who will develop and manage our Brand presence by developing a strong communications strategy, producing good content, analyzing usage data, facilitating customer service and managing projects and campaigns while engaging real-time with followers and partners.

- This position requires creativity, good story telling, exceptional communication skills, the ability to work in a fast-paced and ever-changing environment and a knowledge of High fashion.

Roles & Responsibilities:

- Brainstorm with the team for new ideas to build strategies for effective promotion, participate in the brand activities and implement according to the plan

- Creating a clear brand image and story

- Facilitate scaling brand and company awareness through various media channels

- Create engaging multimedia content (and/or outsource this effectively) across multiple platforms

- Ensure brand consistency in copy through tone, voice and terminology

- Create actionable plans to both grow and maintain followers through popular social media platforms

- Oversee the creation and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives integrated with email content strategy and paid social media promotions alongside influencer marketing

- Collaborate with influencers and fashion celebrities for brand Promotions and create monthly influencer strategy

- Manage the day-to-day handling of all brand activities including social media channels such as Facebook, Instagram, Pinterest, LinkedIn, Twitter, and YouTube, adapting information to suit different channels

- Manage a budget for all Brand activities

- Using the brand's name and story to reach Target audience

- Guide content writers in the creation of targeted content

- Manage social media and content calendar, integrated with email content strategy, and paid social promotions

- Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience

- Develop, launch and manage new campaigns that promote the organization and brand

- Monitor, analyze and track progress on all media platforms by using analytical tools such as Google Analytics and Facebook insights

- Stay up-to-date with current technologies and trends in social media, design tools and applications

- Coordinate with various internal and external team such Product Development, Production, Marketing, PR, Digital Marketing etc.

- Oversee, plan, and deliver content across different platforms using scheduling tools such as Hootsuite

Requirements:

- Bachelor's degree in English/ mass or video communications, Fashion communications or a related field preferred

- Minimum 3 plus years of experience in content social media manager, especially with Fashion digital platforms

- Strong written and verbal communication skills

- Strong and creative in all areas of story-telling (utilization of Facebook, Instagram, LinkedIn, Pinterest to narrate, video use, automation messaging)

- Good knowledge and experience with Hootsuite and ads manager on social media accounts as well as experience using a variety of content-management tools

- Ability to think creatively and innovate, with attention to detail

- Able to multitask, prioritize, and manage time efficiently

- Team player and ability to work individually within a team, and retain a flexible approach in a fast-paced changing environment

- Strong interpersonal and communication skills

Employment Type: Full-time

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