Assistant Manager at Moglix
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Moglix.com - Manager - Performance Marketing (2-8 yrs)
Role Objective
- This role demands the candidate to be a go-getter who has a knack for problem-solving and growth hacking.
- The role requires acumen of managing SEM/Social media Marketing budgets. SEO/ SEM Optimization of PPC campaigns in an effective manner
Internal Stakeholders:
- Category, Merchandising, Product - Tech Engineering and Sales Team with an aim of better coordination of work and execution of requirements.
External Stakeholders:
- Agencies, Google & other equivalent too position a strong brand in the market.
Primary Responsibilities:
- Manage the performance marketing team
- Setting up effective planning and strategizing marketing activities for Moglix through web & app
- Optimize & create marketing campaigns across channels (Google, Facebook, Criteo etc.) to achieve the targeted RoAS (Return on Advt. Sales)
- Process implementation, including defining and tracking performance
- Optimization and bid management of PPC campaigns
- Analyze Clicks and Conversion data, ad expenses and ROI
- In-depth knowledge & understanding of e-commerce digital marketing (including shopping Ads)
- Manage & execute App campaign for Moglix targeting increasing the active user base
Reporting Team:
- Reporting Designation: Associate Director (AD_MGL_BU_SME_G7_Mkt)
- Reporting Department: SME Online (MGL_BU_SME)
Work Experience:
- Digital Marketing professional having above 2 to 5 years of digital marketing experience.
- Broad understanding of email marketing, web development, social platforms, customer segmentation methodology, and engagement analysis
- Understanding of various online marketing channels (Like - Ad words, Facebook Ads, LinkedIn ads, Twitter ads, email, SEM, contextual, affiliate, etc.)
Knowledge/ Skills:
- Excellent in communication & people management skills
- Good understanding of online marketing
- Responsible self-starter, innovative thinker & comfortable in a metrics-driven business environment
Education:
- B. Tech & MBA - Tier 1/1.5 college
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
