Digital Marketing (User Acquisition and Retention Specialist)

Are you ?

We are looking for an experienced UA Manager to acquire and retain profitable players through various mobile ad platforms (including Facebook, Adwords, Apple) . In this role you will manage, grow, and optimize user acquisition and retention campaigns for our portfolio of apps.

Exciting things you will be working on everyday

- Effectively and efficiently lead performance-based paid acquisition and retention marketing efforts to reach goals across various ad networks

- Conduct thorough and deep analysis to drive new findings to greatly optimize mobile marketing campaigns to acquire and engaged users at large scale

- Leverage 3rd party mobile attribution and analytics to measure, evaluate, optimize and develop media strategies

- Educate and share digital ad buying intel with team members to determine value of acquisition efforts and optimizations

- Run experiments and programs to convert free App users into paid user base

- Leverage channels like push notifications, audio ads, emails, SMS and occasionally programmatic and social to drive paid user acquisition

- Understand and leverage the Company's ecosystem to identify multiple touchpoints for acquiring paid users

- Drive marketing programs which are highly targeted towards consumer clusters (basis usage, behaviour, content affinity, etc.) with effective messaging and product positioning

- Run engagement programs to increase product usage and reduce churn

- Dive deep into campaign performance data to identify opportunities for improvement

- Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partners

- Drive organic search traffic to thousands of web landing pages and hundreds of store listing pages using a variety of on-page (tags, content, architecture, speed, etc.) and off-page (link building, authority, etc.) tactics, commonly known as SEO & ASO.

- Develop email marketing as a channel for acquiring/activating new users. (This is not product marketing or transactional email).

- Drive organic discovery/exploration traffic by implementing content marketing & influencer marketing tactics on sources like Blogs, Social Networks, Youtube, Quora, ECommerce Sites, TikTok, Taboola, etc

What we desire

- 2-4 years of experience in digital media buying and/or planning, including: Major mobile ad platforms (Facebook, Adwords etc)

- 1+ years in mobile user acquisition and retention analysis experience at scale, preferably with free to-play games

- 1+ years- experience conducting analysis on acquisition and retention to deliver against KPI- s

- Knowledge of 3rd party mobile attribution

- Exceptional analytical skills with ability to learn and understand creative development

- Strong ability to move quickly and adapt within a direct response business model

- Demonstrated quantitative skills and comfort with marketing analytics

- Proficient with Excel, SQL and Power Point.

- MBA from a top tier institution preferred but not necessary

- Excellent writing, editing, storytelling, speaking, and collaboration skills

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