About the role: The Marketing Content Creator and Social Media Specialist creates and edits original video and still photography content on a consistent and ongoing basis. In the Social Media Specialist role candidate develops and executes social media campaigns to create brand awareness, drive consumer engagement, and to generate compelling original content apparel world. Your role is to be a reporter for our brand - to use our brand's voice to authenticate the promise we make to our consumers. You stay on top of social trends, react to insights, and are as comfortable capturing content as you are in front of a keyboard. You love using social analytics and experiences to shape strategy and hone tactics. You are driven at the thought of creating your own original content to grow social followings and to keep our brand identity fresh and consistent with the trends in western apparel. The ideal candidate is organized, creative, forward-thinking and results-driven.

Responsibity and requirement:

- Create and edit original video and still photography content on an ongoing basis.

- Manage day-to-day monitoring, posting, and social listening across all social media channels while responding to any consumer comments, questions, or trending topics with immediacy.

- Manage, maintain and publish a rich, editorial calendar, leveraging insights to inform decision making and content prioritization.

- The candidate will create and execute a growth-driven social media strategy to grow our brands and follower base. Strategies must be developed for implementation across events, festivals, rodeos, sponsored properties, including strategies to support and promote our roster of endorsees and rodeo athletes.

- Develop seasonal initiatives and forward-thinking plans around key time periods (for Holiday sales periods or events), and education surrounding emerging trends, activity and tactics used by competitors.

- Lead the creation, in collaboration with marketing team, of rich and original social content to engage the brand's target audience across media, platforms, and channels.

- Help drive innovation and education on the latest social media developments, including changes, new social platforms, tools, algorithms, and resources.

- Experience executing influencer programs, including identification of appropriate influencers, negotiation of contracts, the building of relationships, management of influencer content creation, and measuring success for all brands as part of a growing PR and media relations footprint.

- The ideal candidate should have the experience, ability and drive to the strategically concept and create original, engaging, and compelling image content for all social media channels through managing social pick up photo shoots, acting as the photographer.

- Hands-on in blogs, social media, influencer activity, Instagram would be a plus

- Hands-on on Photoshop, Adobe, Corel would be a plus

- Coordinate with sponsored events and properties as needed to provide support and execution.

Qualifications:

- Minimum of 1 years of proven work experience in social media and/or social content experience, agency experience, content marketing, copywriting, email marketing, or equivalent.

- Photography, Videography, video editing, Designing and the ability to shoot compelling still photography content is essential for this role.

- Degree in Communications, Marketing, Business, New Media, Public Relations or related field

- Upper echelon writing (English) and communication skills

- Expertise with Social Media tools, platforms, and trending strategies

- Must have experience with social media strategies and high-level social trends across all platforms.

- Understanding of business and brand-building through content production in social, video, content, and influencer experiences

- Positive attitude, customer-oriented, with good multitasking and superb organizational abilities

- Startup core values and drive teams to operate with excellence

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