MobiKwik - Content Manager (5-8 yrs)
We are looking for a creative storyteller aka Content Manager who is digital savvy and has a good hold on brand content strategy and initiatives. The successful candidate will be responsible for building brand content across all internal as well as external platforms. Most importantly, this individual should have a high sense of ownership, who can conceptualize and strategize our visual and written content endeavours.
Role & Responsibilities :
- Work closely with business and product managers to understand content strategy objectives and deliverables.
- Strong project manager with the ability to engage productively and successfully with key stakeholders from creative, media, marketing, product, and research teams.
- Lead a team of content marketeers to look after short form of content such as push notifications, SMS, emails & social media as well as SEO driven long form of organic and paid content.
- Should be digital savvy and execute content marketing initiatives on various content channels including all of brand's social media handles, blogs, influencers, vernacular media etc.
- Collaborate with design, writing and production teams to produce and distribute high-quality content including audio/video/visuals.
- Work with external agencies for strategic content requirements
- Develop and maintain editorial calendar, delegate tasks, and ensure deadlines are met!
- Understand impact of content on overall customer engagement and prioritize tasks accordingly.
- Establish guidelines and best practices across teams on content generation
Qualifications & Skills :
- MBA from premium institute with 5 years+ experience in content marketing within an agency or ecommerce client
- Hand-on experience in creative process, marketing, graphic design, and brand development
- Demonstrated ability to manage multiple projects - prioritization, planning and task delegation.
- Have experience in both long form and short form of content.
- Excellent written and verbal communication skills
- Good organizational and time-management/team building skills.
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