Mobifly - Manager - Digital Marketing - B2B Vertical (1-3 yrs)
Responsibilities :
Brand Upliftment :
- Develop and execute strategies to enhance brand visibility and recognition.
- Create and maintain consistent brand messaging across all platforms.
Social Media Optimization :
- Manage and optimize social media profiles for maximum engagement and reach.
- Develop and implement social media campaigns tailored to target audiences.
Email Campaigns & Paid Campaigns :
- Plan, design, and execute email marketing campaigns to nurture leads and drive conversions.
- Manage paid marketing campaigns on platforms like Google Ads, LinkedIn, and others, ensuring ROI.
Collaboration & Coordination :
- Work closely with freelancers, designers, content creators, and industry experts to ensure timely and high-quality deliverables.
- Coordinate marketing projects and ensure alignment with overall business goals.
Performance Measurement :
- Monitor, analyze, and report on the performance of marketing activities.
- Use data-driven insights to optimize campaigns and improve effectiveness.
Industry Expertise :
- Leverage experience in the IT/technology sector to craft relevant and impactful marketing strategies.
- Stay updated on industry trends and adapt strategies accordingly.
Requirements :
- Proven experience (3+ years) in B2B marketing, preferably in the IT/technology industry.
- Strong knowledge of brand management, social media platforms, and campaign optimization.
- Hands-on experience with email marketing tools, paid advertising platforms, and analytics tools.
- Excellent project management and coordination skills.
- Ability to work with and manage freelancers and external experts.
- Analytical mindset with the ability to measure and interpret campaign results effectively.
- Exceptional communication and interpersonal skills.
What We Offer :
- Opportunity to work in a dynamic and growing IT company.
- Collaborative and innovative work environment.
- Competitive salary and benefits.
- Opportunities for professional development and growth.
