The CRO Specialist will be responsible for analyzing user behavior, developing and executing strategies to improve the user experience, and increasing the overall conversion rate on our website and digital platforms. This role will involve working closely with marketing, design, and development teams to create and implement data-driven experiments aimed at improving key performance metrics.

Key Responsibilities:

Data Analysis:

- Analyze user behavior and website performance metrics using tools such as Google Analytics, Hotjar, or similar platforms.

-Identify conversion rate drop-offs and areas for improvement across the user journey.

- Perform quantitative and qualitative analysis to understand user interactions and conversion drivers.

Strategy Development:

- Develop, implement, and manage CRO strategies to optimize the performance of web pages and campaigns.

- Collaborate with marketing, UX/UI design, and development teams to align CRO strategies with broader business goals.

- Create detailed A/B and multivariate testing plans, including defining test hypotheses, success metrics, and implementation plans.

Testing and Experimentation:

- Design, execute, and analyze A/B tests, split tests, and other experiments to determine the most effective strategies for improving conversion rates.

- Monitor and report on the performance of tests, providing insights and recommendations based on test results.

- Implement changes based on test outcomes and measure the impact on conversion rates.

User Experience (UX) Enhancement:

- Work closely with UX/UI designers to create and optimize landing pages, call-to-action buttons, forms, and other key elements that influence conversions.

- Ensure that website design and functionality align with best practices for user experience and conversion optimization.

- Gather and analyze user feedback to identify pain points and areas for improvement.

Reporting and Insights:

- Regularly report on key CRO metrics and provide actionable insights to stakeholders.

- Keep detailed documentation of testing processes, methodologies, and outcomes.

- Stay up-to-date with the latest trends and best practices in CRO, digital marketing, and UX/UI design.

Qualifications:

Education:

- Bachelor's degree in Marketing, Business, Statistics, Psychology, or a related field.

Experience:

- 3-5 years of experience in a CRO, digital marketing, or analytics role.

- Proven experience with CRO tools (e.g., Optimizely, VWO, Google Optimize) and web analytics platforms (e.g., Google Analytics, Adobe Analytics).

- Experience with A/B testing, multivariate testing, and data-driven decision-making.

Skills:

- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.

- Proficiency in using web analytics tools and experience with heat mapping, session replay, and other user behavior analysis tools.

- Knowledge of HTML, CSS, JavaScript, and other front-end technologies is a plus.

- Excellent communication and collaboration skills to work effectively with cross-functional teams.

- Strong attention to detail and a results-oriented mindset.

Certifications:

- Certifications in CRO, digital marketing, or analytics (e.g., Google Analytics Certification) are preferred but not required.

Key Competencies:

- Analytical Thinking

- Creativity and Innovation

- Attention to Detail

- Problem-Solving

- Communication Skills

- Project Management

- User-Centric Focus

-Job Type : Full-time