Mitron - A series funded startup in short video making app developed by two friends turned co-founders Shivank Agarwal and Anish Khandelwal, Mitron clocked over 35 million downloads on Google Play Store within a month. Built over the last few months by the duo, the app quickly rose to fame.

Hailed as India's answer to Chinese company ByteDance-owned TikTok, Mitron's popularity could mainly be a result of recent controversies around 'objectionable content' on the former. Millions of Indians were uninstalling TikTok, and chose Mitron instead.

About Growth Hacker:

- Growth Hacker is marketing professional specialized in profitably scaling traffic via content and distribution channels. Growth Hacker is responsible for thinking, conceptualising and end to end execution of growth hacks with the objective of generating higher revenues.

- Growth Hacker is a cross-functional role where you work closely with the marketing team, the sales team, the engineering department and the product management team.

Job Description:

- Previous working experience as a Marketing Growth Hacker for minimum 3 years.

- In depth knowledge of SEO factors and key algorithm updates.

- Hands on experience with web analytics and A/B testing tools.

- Domain expertise in UI/UX best practices.

- Standards of excellence and attention to detail.

- Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics.

- Being social and understanding users- behavior. Having great customer relations skills and being focus on customer experience.

- A/B Testing and Data Analytics experience.

- Editing and copywriting skills.

- Knowledge about both inbound and outbound marketing.

- Being performance and results-oriented.

- Being curious and creative.

- Being relentless in pursuit of growth.

- Having experience with growth hackings tools such as Optimizely for A/B Testing, MailChimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflows.

Job Responsibilities:

- Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth.

- Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization.

- Conduct and present competitive analyses and market research. Identify industry trends and insights.

- Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand.

- Translate ideas to actionable items that deliver business results.

- Analyze, recommend and lead implementation of improvement initiatives.

- Keep abreast with the latest trends and changes in UI/UX and digital marketing.

- Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on.

- Bringing traditional and creative ideas how to grow those KPIs. A/B testing those ideas.

- Analyzing the data and users- feedback.

- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.

- Driving traffic to your website, landing pages, social media, apps.

- Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.

- Working with the AARRR Sales Metrics Diagram (Acquisition - Activation - Retention - Referral - Revenue)

- Prioritizing growth channels.

- Scaling and Automating the growth processes.

- Knowledgeable about referral marketing and being able to create viral growth.

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