What is the larger purpose and impact of this role?

Flexible hotel booking is an entirely new phenomenon with very few people being aware of this concept, even though most travelers have faced the problem with rigid full-day booking. Especially in India, where the concept suffers from taboo & stigma associated with the concept, bringing behavior change in travelers so that - pay for the hours you stay- becomes the norm and - full-day bookings- become history will be extraordinarily challenging task.

Creative Strategist will be responsible for coming up with & executive creative ideas to build the brand authority of MiStay, creating awareness about this among the masses, and making MiStay the face of the next generation of travel.

What would be my responsibilities?

1. Social Media Marketing :

- Create social media calendar - generate ideas, create, schedule & distribute content across various social channels

- Plan, design & execute various social media campaigns to engage with the audience, grow social traffic and drive brand awareness

2. Brand awareness & identification of new channels for customer acquisition: Design the strategy & marketing plan in alignment with the goals, experiment and identify new channels of a sustainable increase in relevant traffic, customer acquisition, brand awareness and prioritize the efforts towards scaling up the optimal channels.

- Brand Communication: Defining the voice of the brand based on the target customer persona and ensuring unified brand communication across all touchpoints

- Content Management - Planning, Generation, Distribution: Strategize the content plan in alignment with the brand voice to resonate with customer person), develop & implement content distribution plan across paid/ unpaid channel

- Experimentation across New Channels: Identify and experiment with various new marketing channels such as PR, video marketing, podcasts, email marketing, etc

Key metrics to own :

- Traffic from social channels

- Social Reach

- Bookings

What type of candidate will succeed in this role?

- 2-6 years of relevant experience with exposure to diverse forms of digital marketing in a fast-paced consumer start-up would be preferred. The key competencies required include:

- Highly creative : Ability to come up with innovative/ creative ideas to design & run compelling campaigns

- Content marketing : Have a passion for creative content marketing

- Leadership : Ability to communicate effectively, work cross-functionally, and get things done

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