Junior HCM Executive at Miracle Software Systems
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Miracle Software - Specialist - Email Marketing (3-5 yrs)
Position : Email Marketing Specialist.
Duration: Full time / Permanent
Years of Experience : 3 to 5 years
Location: Miracle Heights, Visakhapatnam
Shift Time: 4:00 PM IST to 1:00 PM IST
Roles and Responsibilities
- Proven experience managing end-to-end email marketing initiatives
- Build and execute email campaigns from the scratch
- Hands-on experience in engaging and analysing the performance of a large email marketing database
- Should have experience working with HTML, CSS and report generation
- Should have experience in A/B testing which includes testing of subject lines, message content, and CTAs, intended to drive performance lift.
- Should have proven experience working with email provides like Mail Chimp, Constant Contact or other similar providers
- Hands-on experience in executing segmentation, delivering specific messages to targeted audiences based on behaviour. Regularly identify trends and email marketing strategies from partners and competitors brands to gain insights on best practices
- Collaborate with the content and graphic designers to optimize email creative and template structure based on best practices. Build effective target audiences and segments for every message to drive engagement and perform against KPI goals
- Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., CAN-SPAM)
- Must have ability to quickly learn and adapt to new concepts
- Should have strong multi-tasking and problem solving skills, with the ability to work in a team environment
- Should have strong organizational, verbal, and written communication skills. Excellent coordination skills to work with partners. Proven experience in building email list building
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