MIPL - Digital Marketing Role (2-4 yrs)
Responsibilities:
- Responsible to Increase CRO for paid campaign
- Improve customer engagement using various marketing strategies
- Increase the company's sales through online marketing.
- Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads.
- Identifying digital marketing trends and developments
- Examining keyword hits, search engine traffic, and other data on various digital platforms
- Gathering and analyzing marketing data
- Implementing and testing the performance of various digital campaigns
- Creating and presenting website performance reports
- Performing data visualization
- Identifying digital marketing trends and developments
- Analyzing customer behavior and key metrics
- Maintaining a detailed record of day-to-day digital marketing activities
Skills :
- Proven work experience in the Marketing industry as a Digital Marketing Expert, Paid Campaign Analyst/Executive or PPC Executive or a similar role.
- Understanding of SEO/SEM.
- Idea to work as an Influencer Marketer
- Excellent analytical and problem-solving skills
- Tag Manager / Google Analytics Expertise.
- Paid Ads creation tactics for all industries on FB, IG & LinkedIn
- Skills Find Guest Post Targets and native ads management
- Familiarity with various digital marketing tools and software like Google Analytics, Sitecore, and Google AdWords
- Complete knowledge of the latest digital marketing trends and techniques and Google Updates.
- Knowledge of content management systems
- Ability to take responsibility of Paid Campaign Analysis, Creation, and CPC Management
- Ability to generate leads through various activities (Paid or Organic)
- Good time management and organizational skills
- A team player and ability to work independently
- Displaying good multitasking abilities
- Ability to work under pressure and manage strict deadlines
Qualifications:
- 2+ Years of Experience in Digital Marketing
- Experience executing paid social media campaigns
- Understanding of target markets / Audience
- Remarketing and Retargeting Skills
- Knowledge of video and picture editing software such as Adobe, Canva etc.
- Must be able to juggle multiple projects at the same time
- Full understanding of all social media platforms
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