Head of Operations at MintingM Technologies Pvt. Ltd.
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MintingM Technologies - Executive - Digital Marketing (1-3 yrs)
Digital Marketing Executive
We are looking for an experienced Digital Marketing Executive to assist in strategizing, planning and execution of Online Marketing activities for our Digital Asset management company.
Responsibilities :
a) Responsible for creating and gathering engaging content to increase traffic /followers on various social media platforms
b) Develop Digital Marketing strategy by understanding the economic indicators, tracking changes in market trends, identifying customers and their current & future needs and monitoring the competition.
c) Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
d) Design, build, and maintain our social media presence.
e) Oversee and manage all contests, giveaways, and other digital projects
f) Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
g) Work with your team to brainstorm new and innovative growth strategies
h) Identifies trends and insights, and optimizes spend and performance based on the insights.
i) Brainstorm new and creative growth strategies through Digital marketing.
Qualifications/Skills :
a) Highly creative with previous experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
b) Excellent understanding of digital marketing concepts and best practices
c) Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
d) Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
e) Working knowledge of ad serving tools
f) Proficient in marketing research and statistical analysis
g) Familiar with developing budgets, financial planning and strategy
h) Experience in the Digital assets space(Cryptocurrency, NFT's etc.) - OPTIONAL
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