Mindstick - Executive - Search Engine Optimization/Email Marketing/Content Marketing (0-5 yrs)
Job Description Email Marketing Executive :
- Creating and Monitoring Campaigns.
- Generate Email Marketing Templates with creative ideas
- Coordinate with Graphics team for graphics requirement
- Optimized Content should be Mobile friendly
- Managing email marketing databases for future campaigns
- Re-targeting Audience (with Data Privacy Policy knowledge)
- Analyzing campaign results
Skills Required :
- 0 - 5 years experience
- Lead Generation
- Basic Digital Marketing knowledge
- Experience in handling Email Marketing campaign creation Tools
- Experience in handling Tools to extract contacts to create an Email database
- Interactive Content creation skills
- Keyword Research
Job Description Content Writing:
- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales.
- Research and write original SEO-ready content for the company website, blogs, articles, publications, infographics, online communication, and content assets including case studies, emails, newsletters, social and more.
- Coming up with ideas and creating useful content which drives traffic
- Editorial requirements include basic knowledge of On-Page/ Off-Page SEO understanding, content categorization, and structure, content development, distribution, and measurement.
- Systematically distribute content online to various parties (PR, discussion forums, bloggers, guest post websites and social channels, etc.)
- Grow our presence in relevant verticals through content co-promotion, syndication, etc. with trade publications and associations.
- Grow our reach to end audiences and improve engagement/conversion across channels (social, email, blog)
- Create the content our target audience is looking for
- Must understand the basic best practices of the main social media channels, which content and approaches work on each, and why
- Repurpose and optimize existing content for digital channels.
Required Qualifications :
- 0 to 5 years demonstrated experience in writing/editing/publishing corporate content specific for the web
- Highly creative writing skills with an ability to write original and interesting content
- Experience researching and reporting on relevant industry trends and best practices to identify opportunities for new or improved SEO content.
- Must be able to write content optimized for SEO
- Demonstrated experience writing blog posts
- Ability to develop new topics, research, and find a unique spin on existing topics
- Background in search engine optimization is preferred but not necessary
- Experience with content management systems and a strong understanding of content workflows
- Understanding of SEO best practices.
- Understanding of best practices for promotion/sharing content through social media channels. Social experience for a B2B services company preferred.
- Experience using MS Office, Google Analytics, WordPress, Mailchimp, social media tracking software preferred
Job Description SEO Executive:
- Understanding web usability, business goal, target.
- Coordinate with the Team/business development team as and when required.
- Manage / Perform competition analysis to enhance rankings and organic traffic.
- SEO Audit, On-page & Off-page SEO
- Prepare and develop internal and external link-building strategies.
- Effectively use search engine tools like Advanced web ranking, SEMRush, etc. to identify and resolve technical issues
- Weekly Improvement/Performance Reports
Desired Candidate Profile
- 0-5 years of experience in SEO.
- Manage / Perform competition analysis to enhance rankings and organic traffic.
- Web analytics tools such as Google Analytics, Google Webmaster Tools & Tag Manager.
- Good experience working on the latest technologies in the Market (Eg. AMP pages, Schemas, OG tags, Reach Snippets, etc.)
- Solid practical understanding of basic and advanced principles of SEO.
- Analyzing websites and social media pages, then making recommendations for improvement.
- Basic Knowledge of HTML/CSS/Javascript.
Role: Search Engine Optimisation /SEO Specialist
Industry Type: IT Services & Consulting
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Employment Type: Full Time, Permanent
Role Category: Online/Digital Marketing
Education
UG :Any Graduate
PG :Any Postgraduate
Doctorate :Any Doctorate
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