Mindshare Analytics - Senior Manager - Social Media (6-8 yrs)
About the Company :
- We are one of India's premier integrated Political consulting firms specialising in building data driven 360-degree election campaigns. We help our clients with strategic advice and implementation which brings together data backed insights and in-depth ground intelligence into a holistic electoral campaign.
- Our campaign initiatives include policy suggestions, grassroots campaign, stakeholder alignment, high-octane narrative defining events, social media amplification, and effective multi-media strategy and campaigns.
- We are passionate about our democracy and the politics that shapes the world around us. We draw on some of the sharpest minds from distinguished institutions and diverse professional backgrounds to help us achieve our goal. The team brings in decades of experience of building electoral strategies that spark conversations, effect change and help shape electoral and legislative ecosystems in our country.
- If you're an early to mid-career professional looking for a high impact challenge interested in joining a team of like-minded and motivated individuals who think strategically, act decisively, and get things done, we have a place for you. Come on board and put your strengths to work and contribute to achieving meaningful social impact.
- The company is headquartered in Hyderabad. All roles are contractual in nature and could involve travelling and long hours.
About the Role :
- We are looking for an experienced, passionate and creative Senior Manager to lead the social media and original content vertical of the organisation. Selected candidate will be responsible for developing and implementing our media communication strategy in order to increase wider dissemination of our central message and deeper penetration of our campaign efforts.
- Selected candidates will report to the leadership team and will be based out of our Hyderabad office. Candidates must be open to long hours during peak campaign timings.
Responsibilities :
- Content development: lead an integrated unit of design, content, editing and marketing team to develop and disseminate engaging and appealing content across various offline and online social and mainstream media channels
- Planning and standardization: Set up internal processes and schedule tasks and duties for the day-to-day operations of the larger team. Guide the teams in preparing and implementing daily, weekly, and monthly Content Plans and strategies for streamlining the work processes.
- Assessment and optimization: Define critical project KPIs to measure the efficacy of every campaign/social media property and align the team on internal expectations. Course correct where necessary and recommend improvements to increase performance across the spectrum of operations
- Nurture professional relationships: Constantly communicate and collaborate with industry professionals and influencers to create a strong network. Nurture relationships within the industry and stay up to date with latest best practices and technologies
Desired Qualifications and experience :
- Graduate/Postgraduate in Mass Communication or related field from a Tier 1 college
- 6-8 years of work experience in managing media and communication
- Brand Management, Advertising, Content Production or similar experience is a must
- Prior experience in political consulting or allied space in preferred
- Have a strong bias for action and the ability to deal with ambiguity
- Working proficiency in the use of MS Office Suite and G Suite
- Attention to detail and exceptional written and verbal communication skills
- Language proficiency in Telugu is a must
- Political acumen and understanding of local culture, geography, and political landscape
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