Role Summary:

- Performance Marketing: Implement paid campaigns using advertising platforms like Facebook, Instagram, LinkedIn, and Google across product verticals. Exposure to Taboola, Outbrain & other native advertising platforms would be a bonus. Thorough command over gtags, pixels, audience management, and remarketing.

- Social Media Optimization: Would be responsible for coordination with content and design teams to ensure that a monthly activity calendar is implemented. Hands-on experience with online reputation management and platform-specific engagement activities.

- CRM: Work with cross-functional teams using multiple CRM platforms like Zoho, Leadsquared, Hubspot, etc. Understanding, interpreting, and suggesting improvement strategies for the business and performance management. Close coordination with sales to understand lead quality, identify gaps, and implement remedial measures.

- Marketing Automation: Work in close collaboration with content, sales, marketing, and technical teams to set up drip and trigger-based automation campaigns. Responsible for setting up logic and automation hierarchy for event-based outcomes. Strategizing & executing email automation, WhatsApp messages, SMS with the dynamic customer list. Exposure to Zoho campaigns, SendInBlue, GupShup would be a bonus.

- Management Information System: Would be responsible for marketing data management, data reporting, and campaign insights by accessing the paid and internal database with relevant string queries. Exposure to PHPMyAdmin, Tableau, Data Studio, Power BI, QlikView, etc.

Key Responsibility Areas:

- PPC Campaign Management

- Email Marketing (Automation & Drip)

- WhatsApp Marketing

- SMS Marketing

- Marketing Data Management

- Campaign Reporting & Insights

- End-to-end Social Media Management

Must-Have Skills:

- Relevant Experience - 3 to 5years

- Excellent communication & presentation skills

- Command over Google Sheets, MS Excel, and MS Powerpoint

- Ability to comprehend, analyze and assess changing business dynamics

- A knack for data and visualization

- Ability to work with cross-functional teams

- Willingness to pick new challenges and activities to drive business interests

- Intrinsically motivated and a team player

Organization Summary:

Mindler's disruptive career assessment and counselling products are loved by thousands of users globally, and it is growing at a very fast pace. We are looking for assertive, energetic, and creative people to join our awesome team, including people from ISB, Harvard, IIT, and other top-tier institutes. With a unique and scalable model to address the unorganized career counselling sector, Mindler works on both the demand and supply side of the career guidance problem through its revolutionary products which include:

- Mindler's Career Platform for Students: The platform aids career discovery, mapping & planning for students through state of the art career guidance tools including career assessments, college planners, entrance exam trackers, virtual internships, profile building, resume building, personalized mentoring, alumni tracking & scholarship discovery

- Mindler's SAAS Platform for Institutions/ Career Coaches: The platform automates the process of career guidance for career experts & help educators add effectiveness while creating a comprehensive career guidance ecosystem in their institution

- Mindler's International Certified Career Coach (ICCC) Program: The ICCC program is a multi-level global credentialing program for educators; jointly delivered along with the world's leading career coach credentialing bodies - NCDA (USA) and CDA (USA)

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