Strategic Talent Acquisition Partner at Micro Mitti
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Micro Mitti - Manager - Digital Marketing (3-5 yrs)
A Digital Marketing Manager develops and implements digital strategies, manages campaigns across various channels (social media, email, SEO, etc.), analyzes performance, and optimizes campaigns to achieve business goals.
Here's a more detailed breakdown of the role:
Key Responsibilities:
Strategy Development:
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Identify target audiences and tailor marketing messages accordingly.
- Stay up-to-date with the latest digital marketing trends and best practices.
Campaign Management:
- Plan, execute, and optimize digital marketing campaigns across various channels (social media, email, SEO, PPC, etc.).
- Manage social media presence, creating engaging content and fostering community engagement.
- Develop and manage email marketing campaigns to nurture leads and engage customers.
- Oversee SEO/SEM efforts to improve website visibility and drive organic traffic.
- Manage paid advertising campaigns (PPC) on platforms like Google Ads and social media.
Content Creation & Management:
- Develop and manage high-quality, engaging content for various digital channels.
- Ensure consistent brand messaging across all platforms.
Performance Analysis & Optimization:
- Track and analyze the performance of digital marketing campaigns using relevant analytics tools.
- Identify areas for improvement and optimize campaigns for better results.
- Regularly report on campaign performance and provide insights to stakeholders.
Budget Management:
- Manage and allocate digital marketing budgets effectively.
- Ensure that marketing campaigns are cost-effective and deliver a strong ROI.
Team Leadership (if applicable):
- Lead and manage a team of digital marketing professionals.
- Provide guidance, training, and support to team members.
Tools & Technologies:
- Proficiency in using various digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software, SEO tools, etc.).
