Functional Responsibilities:

1. Digital Marketing Planning:

- Plan actions and initiatives that are aligned to the business strategy, and supports the overall marketing goals of MHFA India products

2. Social Media Coordination:

- Manage and optimize social media accounts across platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).

- Create, curate, and share content that encourages engagement, drives traffic, and builds brand awareness.

- Manage content calendars, scheduling, and publishing to maintain a consistent online presence.

- Monitor social media conversations, respond to comments, messages, and reviews, and manage online community interactions.

3. Email Marketing:

- Plan, execute, and analyze email marketing campaigns to nurture leads, engage customers, and drive conversions.

- Segment email lists for targeted messaging and personalize content to improve open rates and click-through rates.

- Monitor and improve email campaign performance based on key metrics and A/B testing.

4. SEO and SEM:

- Optimize website content for search engines (SEO) to improve organic visibility and drive traffic.

- Manage pay-per-click (PPC) campaigns using platforms like Google Ads, monitoring keyword performance, ad copy, and budgets.

- Analyze and report on keyword rankings, website traffic, and conversion rates to refine strategies.

5. Analytics and Reporting:

- Use analytics tools (e.g., Google Analytics, social media insights) to track and measure the performance of digital campaigns.

- Create regular reports detailing key performance indicators (KPIs), trends, and actionable insights.

- Make data-driven recommendations for improvements and optimizations based on campaign results.

6. Stay Current with Trends:

- Keep up-to-date with the latest trends, tools, and technologies in digital marketing, communication, and relevant industries.

- Recommend innovative approaches to improve campaign effectiveness and achieve better results.

Organizational Responsibilities

- Initiate activities in line with to MHFA India strategy and work plan

- Support director and team in development of MHFA India digital marketing and communications function

- Support in any other task that may be assigned by the organization

- Attention to detail and a commitment to maintaining high-quality content and functionality

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.