Talent Partner at MFine
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MFine - Lead - Social Media (4-8 yrs)
In this role, you will:
- Work together with the marketing team to build the brand as a leading healthcare brand
- Map the brand marketing calendar for a social media content calendar
- Define the influencer marketing strategy for the brand
- Manage the end-to-end planning of social media campaigns, starting from briefs, and conceptualization to final campaign assets creation
- Own and manage the most important social media KPIs
- Work with the analytics tools/team to find meaningful insights that can be used to enrich succeeding campaigns
- Manage budgets for effective spends
For this role, we value individuals who have/are:
- Previous experience (4-7 years) of working across different social media channels (FB, Instagram, Twitter, LinkedIn)
- Creative copywriting skills and excellent command of the English language
- A good grasp of the different social media insights dashboards
- Experience in handling Facebook Business Suite
- Experience in using platforms like Buffer, Hootsuite, Keyhole, Sprout Social and other social media tracking tools
- Interest in newer/niche social channels (Clubhouse, Tumblr, Reddit, Pinterest)
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