We strongly believe that consulting with your trusted doctor should not be as complicated and time-consuming as it is today! Scheduling an appointment, taking the day off work, waiting at the clinic for hours can all prove to be extremely tiresome, especially when you are feeling under the weather.

mfine aims to make your access to trusted healthcare simple, fast, and effective. We believe in improving the overall health care delivery experience. We intend to help you heal quicker and better without having to wait needlessly.

With a powerful combination of highly experienced, compassionate doctors and state-of-the-art technology, we, at mfine, believe in delivering top-quality health care at every step.

mfine's approach is to aggregate primary care demand onto a digital platform and create a hyper local care delivery network of providers. Branded clinics/hospitals, particularly the mid-sized ones, view this as the - Cloud Clinic- they are looking for and missing today.

Uniqueness of mfine:

There are 4 fundamentally differentiated capabilities of mfine platform:

- Its hospital lead and not individual doctor lead - So better, maturity of processes, quality, and brand trust

- Remote diagnosis and treatment with data: devices, and home vitals and sample collection

- Scalable with care team concept. 24x7 care team for case prep, case follow up and all front-ending with the consumer

- Increased Doctor Productivity with use of AI driven apps/tools for the doctors - both the Sr. Consultants and as well as care team doctors.

About Founders:

- Ashutosh and Prasad are technology entrepreneurs and have built and run large businesses and teams. Ashutosh is the Co-founder of Myntra and was pretty much involved in every part of the business through the last 10 years. Prasad was the Chief Business Officer of Myntra and was instrumental in shaping Myntra's strategy and growth over the last 4-5 years. Both are technologists and led Myntra through industry shaping moves, be it building a premium consumer brand, leading the way in m-commerce or creating growth with technology and consumer experience.

- They grew passionate about consumer internet opportunities in India as they built Myntra to be a billion-dollar online fashion platform from ground up.

- mfine is the venture they started after moving on from Myntra in Jan 2017. They have put together a very strong initial team that brings with it technology, business and healthcare experience/expertise.

- [Platform] mfine's platform manifests into a consumer app and a care team app (for doctors and care team). The apps are powered with AI/BOTs that enrich the interaction between the consumers and doctors, make the clinic workflows efficient and deliver a proactive care experience for the users with personalized information/notifications. The App is the go to place for all data for the consumers and providers - be it historical records or real time streaming from connected health devices. At the backend of the apps is the integration with provider network that enables smooth admin & operations between mfine and each provider.

Company Details:

- Industry: Healthcare

- Company Incorporation: Feb 2017

- Website: https://www.mfine.co

- No of Employees: 350+

- Head Quarters: Bangalore

- Founders:

- Prasad Kompalli - https://www.linkedin.com/in/prasadkompalli/

- Ashutosh Lawania - https://www.linkedin.com/in/lawania/

- Ajit Narayanan - https://www.linkedin.com/in/ajitnarayanan/

Success Review:

- Over 5,00,000 customers have consulted on mfine in the last 12 months and customer base is growing 50% month over month.

- More than 2500 MD/MS doctors, including some of India's top doctors from over 500+ reputed hospitals practice across 24 specialties on mfine.

- mfine has been able to expand their reach beyond the physical boundaries of the cities and have served over 1000 towns in India.

- mfine's care team of more than 100 in-house doctors are working alongside the AI system offering best possible diagnosis and care.

- Our AI engine has the ability to diagnose and triage over 1200 common diseases.

Role: Content Lead

Brand Outreach and Storytelling Specialist

Key responsibilities:

- Gather a deep understanding of the target audience across different touchpoints (patients, doctors, hospitals, corporates)

- Connect and nurture loyal MFine users as a growing brand community

- Build relationships with key influencers - including MFine's own partner brands and eminent doctors- and identify opportunities to leverage them as advocates and evangelists

- Create opportunities for community interaction and engagement for MFine users- including offline/online events, webinars etc with our doctors/partners

- Develop and execute marketing strategies and creative campaigns for such growth- including but not limited to forums, contests, giveaways, surveys, polls etc.

- Interpret user data to identify relevant brand and user stories

- Design creative narratives for storytelling via user-generated as well as curated content

- Paired with a photographer or videographer, gather stories that brings the MFine brand to life and accomplish pre-determined communications goals

- Deliver packaged content and stories for defined marketing tactics

- Guide other content creators to bring about a consistent brand tonality and personality across all content platforms and formats

Required skill set:

- Strong communication skills, both written and verbal

- A people person, knows what makes people tick and have a natural charisma in building relationships

- Understands storytelling and marketing copywriting trends across varied media types

- Long form content and video production experience

- The ability to work autonomously and still be an excellent team player

- Proven ability to own and lead projects, which might also require a bit of team/people management

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.