Meynikara - Senior Executive - Digital Marketing (6-8 yrs)
We are looking for an Experienced Digital Marketing Specialist to develop, implement, track and optimise our digital marketing campaigns across all digital channels.
We are looking for immediate joining!!
1) Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
2) Maintaining our social media presence across all digital channels
3) Measuring and reporting on the performance of all digital marketing campaigns.
4) You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
5) A strong hold for content writing for the product's content, websites, blog, social media posters
Responsibilities :
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Writing content for all the social media posts, website and app contents
Requirements :
BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Job Types : Full-time, Walk-In
Salary : 55,000 - 60,000 per month
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
