About Mettl:

Mettl (www.mettl.com) is a cloud based talent measurement platform that allows companies to scientifically assess knowledge & skills of the candidates in their effectiveness to perform tasks they have been hired for or are being trained/ certified for.

We are an exciting technology focused and innovation driven company that has developed a high stakes assessment platform making it easy (auto-proctoring + intuitive platform) and effective (hands-on skill simulators) to create and conduct skill-based tests on the cloud. We have been featured in The New York Times, TechCrunch and The Economic Times and were awarded the TiE Global Top 50 start-ups Award for 2013.

Location: Gurgaon

Key Responsibility Areas:

- Manage Google Adwords account to generate leads.

- Define SEO requirements and recommendations to increase page ranking and drive traffic and revenue.

- Be the in-house SEO expert and setup SEO best practices.

- Manage the SEO tech stack and be accountable for all related performance metrics.

- Maximize organic traffic growth by establishing a robust SEO target keyword list and working closely with marketing and engineering teams.

- Ensure all techniques and strategies are implemented and are consistent.

- Optimize current website architecture, URL structures, category taxonomies and content (new and existing) to maximize our results and grow non-branded traffic month on month.

- Be an expert on the ins and outs of our website, ensuring sitemaps stay updated and the correct processes are in place.

- Work on link building efforts, including strategy and processes.

- Stay abreast of new developments in the ecommerce industry and SEO overall, developing proactive and reactive strategies to help us become best-in-class.

- Directly responsible for organic growth of the company.

- Think out of the box and have a hacker attitude.

- Hands-on SEO professional with excellent problem solving skills and a proven track record of creating and executing SEO strategies designed to improve rankings and drive revenue.

- Identify and implement strategies for increasing site traffic through organic search listings through controlled and measurable experiments.

Must Haves:

- At-least 2 years of hands on experience.

- Record of accomplishment of implementing successful SEO strategies, where your efforts drove tremendous growth in rankings and revenue (E-Commerce preferably).

- Sound knowledge of HTML and CSS to identify code-based optimization opportunities.

- A strong metrics-driven mindset.

- Have technical skills such as understanding HTML, manipulating cascading style sheets (CSS), and an understanding of website design and usability.

- Deep understanding of how search bots crawl websites. Good understanding on how ecommerce website are build and work at both the back and front end.

- Understand canonicals and no index rules at scale. Advanced Excel knowledge.

Strong working knowledge of and proficiency with:

- Web analytics tools such as Google Analytics, Google Webmaster Tools, Mix Panel.

- Be adept at using Google Adwords.

- SEO management platforms such as Moz, SEO Clarity, Search Metrics, Bright Edge S3 etc.

- Backlink portfolio management with tools such as Ahrefs or Majestic.

- Crawling tools including Botify, Screaming Frog and Deep Crawl.

- CMS environments such as WordPress, Craft, Drupal, or Site core.

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