Senior Content Writer

About Mettl:

We are India's largest Corporate Online Assessment Platform and one of the fastest growing Start-up's in the HR Tech Space Globally. In a short span on 7 Years, we have more than 1800 Customers from 90+ different countries using our Cloud-based solutions to Hire and develop talent in their organization.

Our product is getting great market traction and some of our marquee clients are SAP, Accenture Maruti Suzuki, Cisco, Amazon, Zydus and Ford. Also, we have expanded our operations across the globe with more than 300 + People operating out of 10 Offices.

Our team has an excellent pedigree (from IITs, IIMs, NIT/RECs etc.). We are based in Gurgaon (NCR), India and would be happy to meet / chat with the right prospects about the nature of our business and the global opportunity around it. The prospect should be willing to work in Gurgaon on an immediate basis.

Our Goal:

- We, at Mettl, value innovation, ownership, hard-work and smart risk-taking while learning to improve ourselves every day 

Location/Geography : Gurgaon

Tentative Experience : 1-5 Years

Background : Mass Communication (preferred), B2B Content Marketing Experience

Industries (if any) - IT/ITES (Preferred)

Job Details :

- Creates content and content strategy as part of the digital user experience.

- Creates online content that is an accurate, articulate, and compelling expression of Mettl and the value it provides to customers

- Develops content that engages audiences at various stages of the buying cycle

- Creates content that amplifies Mettl brand voice and is optimized for SEO and SEM

- Content output will include: E-books, E-Paper, Case studies, web copy, blog posts, email campaign copy, social media posts, newsletter content and a variety of others.

- Accountable for all B2B content marketing initiatives to drive views, traffic, engagement and leads. Deliver brand and product awareness, sales and customer retention.

- Drive the creation of outstanding B2B content, that delivers inbound traffic and leads and that the industry looks up to. This engaging, industry-leading content will be in the form of case studies, white papers, blogs, ebooks, videos etc.

- Work independently or in collaboration with other writers and designers to create the above content.

- Identify content creation and co-marketing opportunities with relevant publications and bloggers to expand Mettl's brand awareness and generate sales ready leads. Also build on-going relationships with these channels to distribute your content.

- Analyze the effectiveness of content campaigns through collecting data and producing reports. Ensure that insights are integrated into current and future strategies.

What Else?

- Ours is a young and dynamic team which is looks to excel in every work item they lay their hands on.

- Regular beer hangouts, brainstorming sessions and challenging conversations would be a part of your regular day at work.

- Come, let's talk. Mettl is an exciting place to be at, right now. We quadrupled our revenue in FY 15-16 vis-a-vis FY 14-15. We served clients across 40+ geographies and added 150 people in our ever growing team. If B2B excites you, Mettl would excite you further.

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