Qualifications :

- Post Graduate degree from Top Tier university. Degree in journalism/ mass communications is a strong plus.

- Demonstrated academic brilliance

Experience: Minimum 5 years of experience in B2B content writing for product companies

Key Responsibilities :

- Write content that is great to read, easy to rank, and pitches the products well. The content can be in the form of blogs, ebooks, thought leadership reports, social posts, white-papers, among other things

- Strategies and research market segments and derive insights to help content generation and business in general

- Collaborate with product/sales teams to understand product USPs & create persuasive messaging to attract quality leads

- Work closely with product marketing team in executing content led go to market strategy for new products

- Interview clients and partners and build compelling client success stories

- Coordinate with influencers and use their inputs to drive optimum engagement across identified marketing channels like blogs, social media & HARO (Help a Reporter Out)

- Adhere to timelines and develop processes for efficient content creation, dissemination and promotion

Key Qualities :

- Excellent command over written and spoken English.

- Desire to learn about and understand innovative products, and weave stories that resonate with audience

- Analytical mindset with a zeal to drive data driven insights

- A good researcher who likes to go in depth of concepts - one who can don a journalist's hat to probe clients and prospects

- Familiarity with concepts of modern search engine optimization

- Go-getter, highly motivated and approachable

- Ability to work in a high-growth, startup environment

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