- Establishes marketing goals based on past performance and market forecasts

- Oversees current offerings and comes up with initiatives for new products or services

- Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies

- Works with marketing staff to develop detailed marketing plans for all media channels and sales teams

- Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects

- Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition

- Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings

- Writes and posts content online; maintains company Web pages and blog(s)

- Contributes to/updates the company's social sites like Facebook and Twitter

- Works with developers/IT staff to assess any technical challenges (technical troubleshooting) in displaying the content.

- Helps develop & document procedures to manage Web content

- Moderates content as it is contributed to the website by external sources

- Helps plan and implement social marketing campaigns for specific marketing goals

- Coordinate content creation & publishing of company newsletters (internal or external)

- Prepare internal and external communications including announcements, press releases, presentations, technical documentation, sales support, etc as needed.

- Works within the department budget to develop cost-effective marketing plans for each product or service.

- Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback.

- Plan marketing and branding objectives.

- Expand product solutions and offerings.

- Prepare marketing strategies alongside other company executives and staff.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.