Job Description

Designation: Sr. Copywriter

Experience: 5 to 9 years

We are currently looking for a skilled writer to join our company. This individual will be responsible for producing top content including text link advertisements, banner advertisements, e-mailers, site content articles, newsletters and blog posts, thus enhancing the company's identity/reputation online. The incumbent will report directly to the Operations Manager.

Responsibilities:

- Write mainly for the online ecosystem, including text link advertisements, banner advertisements, e-mailers and website content

- Take responsibility of briefs, research, ideate and provide inputs to Art teams

- Ensure the content being advertised is truthful and complies with codes of advertising practice

- Write and edit accurate, concise and highly readable website content for new and existing products which helps to enhance the online experience and the brand's position

- Write merchandising copy for various online campaigns, including e-mailer copy

- Develop and produce electronic content that reflects online usability best practices

- Proactively review electronic content; recommend usability improvements like content clarity, brevity and calls to action; and streamline online navigation

- Work with the web team to address challenges in displaying and integrating content within the website's look and feel

- Knowledge of simple HTML mark-up elements such as bold, headlines, lists and anchors will be a big plus

- Collaborate with other Digital Groups to develop merchandising copy for paid search and affiliate marketing

- Establish collaborative relationships with product and Internet marketing teams

- Enforce and follow established style guides to ensure high editorial standards

- Prior experience in writing scripts for AV- s, explainer videos, etc.

- Ensure web content meets quality, editorial and industry standards for web usability and accessibility

- Understand interactive writing, online constraints and effective communication for the web

Manjula.
www.metricox.com

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