Job Overview :

We are looking for a highly skilled and experienced Website Experience Optimization Manager to join our team. The ideal candidate will have a minimum of 4 years of experience in optimizing website performance, user experience, and conversion rates. This role demands a deep understanding of UX/UI principles, strong analytical skills, and the ability to collaborate effectively with cross-functional teams to enhance our online presence.

Key Responsibilities :

- Website Management : Oversee the day-to-day operations and maintenance of the company's website, ensuring high performance, functionality, and a superior user experience.

- User Experience Optimization : Analyze user behavior and feedback to identify areas for improvement. Implement UX/UI best practices to enhance user engagement, satisfaction, and overall experience.

- Content Strategy : Develop and execute a content strategy that aligns with the company's goals and objectives, ensuring the content is relevant, engaging, and optimized for SEO.

- A/B Testing : Design, implement, and analyze A/B tests to evaluate the effectiveness of various website elements and make data-driven decisions to improve conversion rates.

- Performance Analytics : Use web analytics tools to monitor website performance, track key metrics, and generate actionable insights for continuous improvement.

- Project Management : Lead and manage website-related projects, coordinating with designers, developers, marketers, and other stakeholders to ensure timely and successful project delivery.

- SEO and SEM : Work closely with the marketing team to implement SEO and SEM strategies that increase organic traffic and improve search engine rankings.

- Accessibility Compliance : Ensure the website meets accessibility standards and offers an inclusive experience for all users.

- Trend Analysis : Stay informed about the latest industry trends, technologies, and best practices to keep the website competitive and innovative.

- Vendor Management : Manage relationships with external vendors and service providers to ensure high-quality deliverables and support.

Qualifications :

- Experience : Minimum of 4 years of experience in website management, UX/UI design, or a related role.

- Education : Bachelor's degree in Web Design, Digital Marketing, Computer Science, or a related field.

Skills :

- Strong understanding of UX/UI principles and best practices.

- Proficiency in web analytics tools (e.g., Google Analytics).

- Experience with A/B testing and conversion rate optimization.

- Knowledge of SEO and SEM strategies.

- Excellent project management and organizational skills.

- Strong verbal and written communication skills.

- Ability to work collaboratively with cross-functional teams.

- Familiarity with web design and development tools (e.g., Adobe Creative Suite, HTML, CSS, JavaScript).