Job Summary :

As a Social Media Marketing Executive, one will be responsible for developing and executing social media marketing strategies. This multifaceted role requires a blend of marketing acumen, creativity, and exceptional writing skills to effectively promote our brand and engage with our target audience on different social marketing platforms.

Key Responsibilities :

- Strategy Development : Create and implement comprehensive social media marketing strategies aligned with the company's objectives and brand identity.

- Content Creation : Develop and curate content for social media platforms, including text, images, videos, and other multimedia elements.

- Platform Management : Manage and maintain social media accounts, engaging with the audience, and fostering meaningful relationships with followers and fans.

- Audience Engagement : Monitor and respond to comments, messages, mentions, and interact with the online community.

- Analytics and Reporting : Regularly analyze social media analytics and KPIs to assess campaign effectiveness and provide recommendations for improvement.

- Competitive Analysis : Stay updated on industry trends and competitor activities to identify opportunities and trends that can be leveraged.

- Content Calendar : Maintain a content calendar to schedule and organize social media posts in advance.

- Crisis Management : Develop and implement crisis management plans for social media to address any negative comments, controversies, or issues that may arise.

- Content Promotion : Share content through appropriate social media channels and collaborate with the marketing team for content promotion.

- Collaborate with cross-functional teams to understand product features, technical specifications and key selling points.

Qualifications :

- Bachelor's degree in marketing, communications, journalism, or a related field.

- In-depth knowledge of various social media platforms and their capabilities.

- Excellent writing, editing, and proofreading skills.

- Creative thinking and the ability to generate fresh ideas.

- Strong analytical and problem-solving skills.

- Proficiency in social media management tools, content management systems, and analytics platforms.

- 3+ years of relevant experience.