Metadrob - Executive - Search Engine Optimization (0-4 yrs)
Desired Candidate's Profile :
- Bachelor's degree in Computer as a subject, Marketing, Digital Marketing, or related field.
- 0-4 years of proven experience in SEO and digital marketing roles.
- Strong understanding of on-page and off-page optimization strategies.
- Proficient in using SEO tools, Google Analytics, and other digital marketing platforms.
- Strong understanding of content management systems (WordPress, Shopify, etc.) and email marketing platforms.
- Strong project management abilities.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Professional level of written and verbal communication skills.
Roles and Responsibilities :
- Conduct in-depth keyword research to identify high-potential keywords and search queries.
- Analyze keyword competition and search volume trends to optimize content strategy.
- Optimize meta titles, meta descriptions, headers, and images for search engines.
- Develop a content strategy that includes blog posts, articles, press releases, videos, infographics, and other formats to engage the targeted audience.
- Monitor and improve website loading speed, mobile-friendliness, and overall user experience.
- Develop and execute a strategic link-building plan to acquire high-quality backlinks from authoritative websites.
- Use tools like Google Analytics, Search Console, and other SEO software(s) to track key performance indicators (KPIs) like organic traffic, keyword rankings, and conversion rates.
- Provide regular reports on the effectiveness of organic strategies and make data-driven recommendations for improvements.
- Strong understanding of utilizing best of social media marketing to enhance the traffic and engagement on the website and social profiles.
- Identify opportunities to improve website conversion rates through A/B testing and user experience enhancements.
- Work closely with other departments, such as sales, product development, and customer support, to align marketing efforts with overall business goals.
