JOB DESCRIPTION

- Managing Paid Campaigns on Google Ads - Search, Shopping, Display, Youtube, and Bing.

- Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages, setup and monitoring of campaign bidding.

- Understanding client business and requirements. Formulating strategies and road map for the successful delivery of PPC campaigns.

- Campaign planning and implementation, budget management, performance review, optimization, and analysis for all assigned SEM Accounts

- Set up Goals, Funnels in Google Analytics. Analyze user behavior & campaign performance.

- Reporting: Help team generates reports to analyze account performance and report the same to the clients on a weekly and monthly basis.

- Developing recommendations based on Ads /Analytics to drive decision making across various spectrum's of online marketing

- Staying on top of current search engine news, trends, and Pay Per Click practices

- Ensure ads, keywords and landing pages are in alignment with the focus of the campaign.

- Deep understanding of Google Merchant Accounts, Amazon Seller and Seller Ads, Bing Shopping, and other shopping sites

- Familiar with Google Analytics, Google Ads, and downstream metrics measurement and funnel optimization and conversion a plus

- Generating reports to analyze account performance and reporting the same to the clients on a weekly and monthly basis. Knowledge of Google data studio, Supermetrics will be a plus

ELIGIBILITY CRITERIA : 

- Must have the expertise and have worked on campaigns across Search, Shopping, Display, and YouTube Ads.

- Must understand Google Tag Manager and use Google Analytics tracking (setting up Goals) for Ads campaigns.

- Must know how to optimize campaigns based on bids and quality scores.

- Must be well aware of the anatomy of a highly converting landing page and know how to set up A/B Test to ensure campaign success.

- Must know tools to analyze campaigns of competitors and benchmark performance accordingly.

- Ecommerce experience is a plus point.

Company Profile : 

We are a network of IIT Alumni and the technological solutions that we have been providing to clients across the world for more than 16 years illustrate our extensive experience in website development, website designing, digital marketing, marketplaces optimization, and development projects.

Additionally, we are Microsoft Technology Associates, Google Student Ambassadors, Microsoft Certified Professionals, and Certified Ethical Hackers.

We have provided technology solutions and served brands like Zara, AmbClass-, Skoda, Cinepolis, Mitsubishi, Ralph Lauren, and much more. Our commitment to delivering sets us apart from everyone else. We specifically work out and tailor technological solutions to suit your growth- if you need it, we'll create it.

Using AI ( Artificial Intelligence ), we at Messold can determine which customers are likely to be interested in your services and only those customers will receive your offers. Coupled with machine learning, AI isn- t just about predicting stocks or facilitating client chats but can create better lead generation and sales as well. The scope of AI is almost limitless. Companies around the world are using AI to look at food supply problems and beat humans at games. The application of this technology also hits closer to home with the use of Apple's Siri.

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