HR at Meru Mobility Tech
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Meru - Manager - Digital Marketing (4-9 yrs)
Key Attributes
1. Strong skills in online marketing, branding, social media marketing and copy-writing are desirable.
2. Hands on digital experience of 4-5 years in modern e-commerce industry. Start-up environment preferred
3. Creativity, visualization, analytical skills with consumer focus.
4. Ability to deal with ambiguity.
5. Passion for brand building and creativity are must require for this role.
6. Discipline in execution and follow up of campaigns to achieve desired results is a strong requirement.
7. Good communication, interpersonal/ interdepartmental liaising and networking skills
Job Description :
1. Driving online and offline marketing activities for B2C and B2B business segments
2. Planning and budgeting monthly campaigns to meet the target expectations and drive expected business from individual campaigns
3. Direct touch point for all marketing campaigns. (execution of notification, direct mail and SMS campaigns targeting segmented customers)
4. Retain existing customers and increase CLTV and repeat purchase by crafting customer journeys
5. Managing product/ service promotions through Social Media Marketing and Search Engine Marketing.
6. B2B lead generation and lead nurturing
7. Coordinating with Agencies & managing all aspects of the marketing function both offline & online
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