08/07
Harish K M
Vice President - Operations at Merricart
Vice President - Operations at Merricart
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Merricart24 Nutrients - Manager - Digital Marketing (2-3 yrs)
Migrated From iimjobs: Digital Marketing Manager
About us :
- Merricart24 started in the year 2017 as an eCommerce platform. It is a one-stop solution for all health and wellness needs. Merricart is striving to provide 360-degree Knowledge and Beliefs, for all age groups and wants to pave the way to healthy and Merri-living through its multitude of health and wellness care.
Responsibilities :
- Plan & Run Google AdWords Campaigns | Search & Shopping Campaigns, PPC,
- Performance Marketing
- Successfully run Social Media Campaigns
- Plans and executes all web, SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize the user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Collaborates with agencies and other vendor partners.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate.
Qualifications :
- Bachelor's or master's degree in marketing or a related field.
- 2 to 3 years of experience.
- Proven working experience in digital marketing, particularly within the industry.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website and marketing analytics tools like Google Analytics.
- Knowledge about Google ads and social media ads.
- Working knowledge of ad serving tools.
- Experience in setting up and optimizing PPC campaigns on all major search engines.
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