Role & Responsibilities:

- KPIs - Marketing Qualified Leads, Golden Ratios (MQL to Lead Ratio, Demo to MQL Ratio & More)

- Handle qualification calls for new marketing qualified leads - Identify if the prospect's BANT (Budget, Authority, Need, & Timing) are in line with our expectations. It's critical to empathise with the prospect and make sure their goals are aligned with our service.

- Connect and engage with leads generated through website, paid campaigns and other lead generation sources including follow-ups.

- Should poses good ICP (Initial Customer Profiling) skills and probing the leads to convert them to Marketing Qualified Leads and transfer them to the Field Sales.

- Execution of campaign to nurture existing leads to convert them to MQLs and there after SQLs so that they keep moving in the Marketing Funnel.

- Coordinating with Marketing Qualified Leads and help them move seamlessly in the marketing funnel.

- Maintaining the reports of the Marketing funnel.

- Develop in-depth knowledge of products and services to make suitable recommendations based on customer needs

- Adhere to quality standards and processes within defined metric.

About Meritto:

Meritto (Formerly NoPaperForms) is India's largest and most advanced SaaS-based Enrolment Automation Platform on a mission to empower the education ecosystem by building the "Digital Backbone of Education Institutions".

We are one of the fastest-growing organizations in the B2B SaaS education technology sector. A vertically focused platform, Meritto, today is the de-facto choice for anyone in education looking to scale, be it K-12 or Preschools, Higher Education to Online Degree Programmes, Coaching& Training Institutes to EdTech, Study Abroad Consultants to Leading Exams & Assessments. Our culture is egalitarian, challenging, and meritocratic. In the last 6 years of our journey, we have made two acquisitions and currently have two product lines:

1. Unified Enrolment SaaS

- Meritto (Formerly NoPaperForms): Comprehensive Enrolment Automation Platform enabling educational organizations to Attract, Engage, and Grow their enrolments

2. Unified Payment Stack

- Collexo: Collexo brings together everything you need to make your Fee Collection Easier, Faster, and Secure

Meritto is one of the most highly awarded startups, winning the likes of:

- Deloitte Technology Fast 50 (ranked as 15th fastest growing tech company in India)

- NASSCOM Emerge 50 (category: SaaS)

- HolonIQ India & South Asia EdTech 100

- IDA Startup of the Year

- Entrepreneur Awards (Sustainable Startup of the Year)

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