Key Responsibilities:

1. SEO Content Writing:

- Develop and optimize content for websites, blogs, and other digital platforms by incorporating trending keywords and SEO best practices.

2. Social Media Content:

- Collaborate with the Marketing and Social Media teams to craft creative captions, ad copy, and content for various platforms (Instagram, LinkedIn, Facebook, etc.), email newsletters, WhatsApp communication, and ad campaigns.

- Contribute to generating new content ideas for LinkedIn and other social platforms to enhance brand engagement.

3. Research & Keyword Analysis:

- Conduct comprehensive research to understand industry trends, audience preferences, and keyword optimization for search engine rankings.

4. Product Content Creation:

- Research and create informative product descriptions, feature explanations, and communications regarding services, ensuring the content resonates with the target audience.

5. Cross-Team Collaboration:

Business Development (BD), Graphics, and Product Teams:

- Assist in creating content for a variety of documents such as

- PowerPoint presentations (PPTs), business proposals, Memorandums of Understanding (MOUs), Detailed Project Reports (DPR), etc.Help prepare video scripts to clearly explain products and services, focusing on an audience-friendly approach.

- Ensure that all client-facing materials, such as proposals and reports, are clear, concise, and professionally written.

Required Skills & Qualifications:

- Proven experience as a Content Writer, Copywriter, or similar role.

- Strong knowledge of SEO principles and content optimization techniques.

- Expertise in writing, editing, and proofreading.

- Experience working in collaboration with social media, marketing, business development and other teams for cross- functional projects.

- Familiarity with digital marketing strategies and trends across platforms (social media, email marketing, etc.).

- Excellent research skills to generate accurate, engaging content and stay updated with industry trends.

- Strong technical proficiency in Google Docs, MS Word,

- Excel/Sheets, and content creation tools.

- Basic knowledge of graphic design tools and video editing (not mandatory but a plus).

- Familiarity with analytics tools to monitor content performance.