Meesho - Copy Writer (5-7 yrs)
We are looking for a creative Copywriter to write compelling copies for Meesho Supplier Hub. The successful candidate will be responsible for planning and executing best in class promotion strategies and executing the same with creatives internally and third-party partners. This role is based in Bangalore.
Copywriters must be masters of their craft, producing clear, compelling copy for customers, while also understanding the strategy and concept behind their work. They are enthusiastic problem solvers, delivering and inventing new brand experiences for ecommerce business owners and suppliers. They collaborate with internal and external stakeholders to understand customer/business objectives execute innovative campaign ideas on and off Meesho's platforms. They have strong conceptual, presentation, storytelling and project management skills, as well as digital media, and of course, an acute attention to detail.
Basic Qualifications
- 5+ years of content writing experience - UX, design and campaigns
- Must have an online portfolio URL in your resume - demonstrating big, campaign able thinking that can extend into any medium
- Strong understanding of digital and social platforms, as well as their use within marketing. Experience in Tier 2 and Tier 3 audiences preferred.
- Exceptional writing skills that demonstrate the ability to create campaign content that attracts, retains, and grows an audience
- Proven ability to work cross-team and synthesize feedback and input from marketing, product management, sales, market research, internal and external partners
- Ability to manage multiple projects at one time to make aggressive deadlines
- Self-starter who can work independently to solve complex problems
- Can distill marketing challenges and business goals down into focused creative briefs
- Can work backwards from briefs shared by internal and external stakeholders and turn them into innovative concepts
- Understand Indian diversity and complexity of communicating with low tech literacy
- Thorough in applying rules of grammar
- A flair for creating content that is empathetic, memorable and resonates with the pulse of the users
Preferred Qualifications :
- Relevant degree in writing/communication
- Strong point of view on content
- Prior experience in ecommerce/fashion sector
- Can think and write in Hindi, equally proficient in English
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