Brand Campaign Manager - Pune, India

Company Summary :

Medsonway is an online medicine delivery service, specialising in recurring delivery of medicines to patients with chronic illnesses such as diabetes, heart disease, cancer etc. Medicines are delivered at home guaranteed within 24 hours. We are presently operational in Pune, but plan to grow rapidly in cities across India, to be the largest medicine delivery service in India by 2018. (www.medsonway.com)

Job Summary :

We are looking for a super-energetic, result-oriented candidate whose core responsibility is to ensure Brand guidelines consistency in all types of collateral / print media related to all marketing activities and to ensure smooth communication between the Company and the Branding agency handling the company's account.

Job Responsibilities :

E-Mail and SMS Marketing -

Create deadlines and follow up with the Marketing agency for the E-mail SMS content, based on the company's requirement.

Shoot out E-mail / SMS campaigns based on the monthly plan, and maintain weekly reports for the same.

- Design and Print media :

- You will be the Point of Contact to communicate company's requirements to the marketing / branding agency and ensure that the creatives are in sync with the brand guidelines. You will follow up with the agency to ensure that the creatives are delivered by the agency within the stipulated deadlines. You may also need to conduct a survey for some creatives to ensure that it is understood by the kind of audience we want to target.

- Discuss the creatives and content with the agency and present the final set of options for all creatives to the Marketing Head, with proper reasoning.

- Once the creatives have been finalised, you will ensure that the creative are given for printing, and ensure that the print quality is in sync with the brand guidelines.

- You need to maintain a list of all marketing agencies and printers of all kinds as backup, and decide the efficiency of all vendors, change them if need be.

- Apart from co-coordinating with the design agency, we expect you to give more creative ideas for a successful marketing campaign.

Digital Marketing -

Ensure that the Digital marketing agency puts up MedsOnway posts across all Social media platform, according to the plan. You need to maintain the weekly reports and analyse the reach and performance of the posts. (Basic knowledge about Digital marketing / SEO is a definite plus)

Job Requirements :

- Any bachelor's / master's degree or relevant experience.

- Should have prior experience in any good advertising / PR agency.

- Good interpersonal and people management skills.

Job Objectives :

- You will be measured on how effectively you will be able to maintain the quality of all collaterals and print media, based on the brand guidelines, within the stipulated timelines.

- Maintain reports and track results of Social Media marketing and SEO.

Work Hours:

- Work Timings- 11 am to 7 pm, Mon to Sat.

- You have to be willing to work for longer hours, as and when required.

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